Lorrie Vogel, General Manager of Considered Design, Nike’s sustainable design team, seeks to intertwine design innovation and conservation. The overall goal is to deliver more from less: less energy, less waste, and fewer chemicals while maintaining the highest level of performance for Nike products. Through Considered Design, Lorrie’s focus is to design out waste, chemicals and energy, and design in new materials and approaches. When this elevated consciousness is integrated into the design process, the value of the product is maximized and impact of their production is minimized. She wants to change the dialogue from consumption to transaction.

Prior to becoming the GM Lorrie was the Innovation Director for Nike Footwear, Apparel and Equipment. Her innovative thinking has lead to several new product technologies and patents. Lorrie’s passion for design, innovation and sustainability together brought her to the role as a leader in bringing sustainability to all facets of Nike product.

With an Industrial Design Degree from Syracuse University, Lorrie has become a leading expert in design innovation. She has worked for many companies in product design and research and development for Texas Instruments and S.G. Hauser, a top design consulting firm in Los Angeles.

In early 2007 Lorrie was named to Fast Company’s Fast 50, the magazine’s annual compilation of innovative companies and the “incubators of genius”. Her team’s innovative work around sustainable design has been recognized in several publications; “Strategies for Sustainable Design” (Adam Worbach), “Green to Gold” (Dan Esty), and as a M.I.T. Case Study.